Do-It-Yourself SEO: 6 Simple Steps To A High Ranking Website

Search engine optimization (SEO) is an insane valuable marketing tool that drives organic traffic—meaning potential clients—to your website.

And getting it right is a must, especially for small business owners and ecommerce sites. 

If you don’t have a big budget to hire SEO experts, don’t stress.

There are plenty of SEO tips and tricks you can implement and easy-to-use tools to help you. 

That’s what this guide is for.

Here are six steps you should follow to get results with DIY SEO:

  1. Set Your Organic Search Baseline
  2. Research Keywords and Relevant Search Queries
  3. Publish Optimized Content
  4. Analyze Your Backlinks
  5. Explore Technical Issues
  6. Stay Informed

1. Set Your Organic Search Baseline

SEO is all about improving your website’s search engine rankings. The first step is understanding your baseline: How visible is your website now?

Start with Google Search Console.

It’s a great tool to improve your performance on Google Search. And really handy to set your current organic search baseline. 

If you don’t have an account yet, open the tool and add and verify you own your site. 

Then, click the “Performance” drop-down. And then “Search results.” 

You’ll see how often people see your site, how many times they click through, and much more. 

"Search results" option in Google Search Console

A baseline SEO audit shouldn’t just include your website, though. You should also check your competitors’ sites.

To find your competitors, go to Ubersuggest Research tool, enter your domain, and click “Search.”

You’ll find your competitors under the “Competitors” tab. 

You’ll get a sense of what their performance looks like.

This can help you identify potential areas for growth and serve as a source of inspiration.

Set Up Search Analytics

Google and Bing provide other tools marketers can use to benchmark their organic search performance. 

Here are step-by-step guides to track your domain using analytics tools from both companies.

How to set up a Google Analytics account:

  • Create an Analytics account.
  • Set up your “Property” (your website).
  • Set up the “Reporting view” on your property. This lets you filter data, for example, based on IP addresses or defined regions.
  • Analytics will then ask you to insert a tracking code to your website, which allows Google to collect data.
  • You can then start viewing data. This guide from Google explains how to filter different views to focus on the data points you find more relevant.

How to set up Bing Webmaster Tools (Bing’s version of Google Search Console):

  • Sign up for a Bing Webmaster Tools account. You can use a Facebook, Google, or Microsoft account.
  • Add your website to your account.
  • You must verify that you are the website’s owner. Bing offers three means of doing this: XML file authentication, meta tag authentication, or adding a CNAME record to DNS.
  • You can then upload your sitemaps and start tracking data. This starter guide takes you through the process in detail.

2. Research Keywords and Relevant Search Queries

Keywords are words or phrases searchers plug into search engines, like Bing or Google, to find information or products. 

Keywords are at the heart of a strong SEO campaign. 

Which means identifying keywords that align with your content and match your target audience’s needs is critical.

The tool will then show the most popular keyword groups and thousands of keyword ideas. 

Each of these keywords represents a potential opportunity for you to capture more search traffic.

3. Publish Optimized Content

Once you’ve identified valuable keywords, you can start crafting high-quality content that’ll contribute to your content marketing strategy. 

Are you wondering how to do your own SEO content? 

Follow these basic rules in this article.

ReyTraffic SEO agency can also help you discover trending topics, run a content gap analysis, find “quick wins,” and more.

Search engines prioritize content that is valuable to the user. Meaning it’s helpful, reliable, and people-first.

Google has established many criteria to assess this value. One of the major criteria is backlinks. 

These are links on other websites that point to your website.

Backlinks help establish that your website and its content are valuable to users. A backlink is sort of like a “vote” for your content. 

If you’re doing your SEO yourself, you’ll need to stay on top of your backlinks. You can check your backlinks with Ubersuggest analytic tool. 

Start by entering your domain and clicking “Analyze.”

You’ll see your site’s:

  • Authority Score (how easy it is for your site to rank)
  • Referring domains (websites pointing to your site)
  • Backlinks (number of links pointing to your site)

And more. 

Links from high-authority, high-traffic domains are the most valuable and worth pursuing as part of your strategy. 

If you see those in your backlink profile, that’s a good sign. And you’ll want to attract more backlinks like that through link building.

When you’re ready to start a link building campaign, you can use the Link Building Tool to find prospects to reach out to. 

5. Explore Technical Issues

Your DIY SEO strategy also needs to involve inspecting your technical SEO issues. 

Technical SEO involves optimizing your site so search engines can discover, crawl, and index your pages. 

The easier it is for search engines to access your pages, the better your chances of ranking. 

6. Stay Informed

Search engine optimization is a continuously evolving field. 

For example, search engines frequently update their algorithms. And that can affect how you rank and how your pages are served in the search engine results pages (SERPs). 

Follow bloggers in the industry and stay up to date on SEO news. The Google Search Central blog is a great starting point.

As things change, look to the experts for recommendations on what you should or should not change in response.


Ready to reach the top of the search results?

Eager to drive more organic traffic?

Ready to leave your competitors in the dust?

Don’t wait!

At ReyTraffic, we’re your SEO experts. Let our team help you create a customized SEO solution that your business needs to dominate search engines and leave your competitors in the dust.

Contact us today and let’s make your online dreams a reality!


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