Top 10 Affiliate Marketing Programs for Nigerians

Affiliate marketing is growing as one of the easiest and fast ways to make money online in Nigeria.  

And one major challenge beginners have is which lucrative affiliate marketing program to promote and earn.

In a market with too many opportunities, understanding the major key factors to flourish is very important.

There are thousands of affiliate programs available on the internet and many of them have a high commission rate while others are low.

In this post, you’ll gain insights to affiliate marketing strategies and top affiliate marketing programs to promote in Nigeria and earn lucratively.

Let`s start by understanding the concept of affiliate marketing,

What is Affiliate Marketing?

affiliate marketing

The concept of affiliate marketing revolves around individuals or businesses promoting products or services for a commission.

In Nigeria, affiliate marketing has experienced crazy growth in recent years, driven by the country’s increasing e-commerce expansion.

This model has gained traction due to the rise of online shopping and homegrown e-commerce platforms like Jumia, etc.

Understanding the behavior and preferences of the Nigerians is very important for success in affiliate marketing.

Top affiliate marketers in Nigeria leverage social media platforms, blogs, and email marketing to reach their customers.

Building trust and credibility within the market is important, as customers value genuine recommendations and personalized content.

By understanding this unique characteristics of your customers, you can craft compelling campaigns that resonate with them.

The Potential of Affiliate Marketing in Nigeria

data analysis tech skill

As internet penetration continues to expand across the country, the opportunity to tap into online consumer markets becomes increasingly promising.

With the rise of online purchases, affiliate marketers can take advantage on the demand for a wide range of products and services.

From fashion and beauty to technology and lifestyle products, the market offers a fertile ground for affiliate marketing endeavors.

The mobile-first nature of Nigeria’s online world further amplifies the potential of affiliate marketing, as mobile devices serve as primary ways to online content and commerce.

This presents affiliate marketers with the opportunity to optimize their strategies for mobile platforms and engage with customers in ways that align with their daily habits.

How to create Affiliate Marketing Network

The foundation of affiliate marketing success in Nigeria lies in the establishment of diverse network of affiliates and partnerships.

Cultivating relationships with publishers, content creators, and influencers who have deep understanding of the Nigerian market can increase the reach and impact of your marketing campaigns.

By building a community of affiliates who are committed to delivering value and relevance to the Nigerian customers, you can grow faster in affiliate marketing.

How to Choose a Right Affiliate Product?


To succeed in affiliate marketing in Nigeria, selecting the right products is very important and can very much impact the outcome of your marketing efforts.

Understanding the needs, preferences, and purchasing behaviors of the Nigerian market is very useful in finding a product that resonates with them.

By conducting a thorough market research and analyzing the trends, you can identify products that align with the aspirations and lifestyle of average Nigerian consumer.

Working with reputable and trustworthy affiliate programs and networks that offer high-quality products can increase confidence of your customers and enhance your credibility.

Additionally, considering factors such as pricing, shipping logistics, and after-sales support is important for ensuring a seamless and satisfactory customer experience.

By going for products that cater to the basic needs and aspirations of an average Nigerian, you can be sure of exponential growth and being in the game for long.

Let`s see the top 10 affiliate marketing programs you can consider in Nigeria.

Top 10 Affiliate Marketing Programs in Nigeria


Jumia Affiliate Program

Jumia is arguably Nigeria’s no 1 online marketplace where most people shop for a variety of products. 

 As Nigeria’s trusted online shopping destination, Jumia provides a wide range of quality products, making it a preferred choice for millions of Nigerians.

Affiliates can earn competitive commissions ranging from 11% to 13% on successful sales. With Jumia’s extensive marketing efforts and a customer base of over 12 million, affiliates can benefit from a trusted brand and a large potential audience.

You can start affiliate marketing with Jumia by following the steps below;

1. Sign up via the Jumia KOL link
2. Login into your affiliate account and select the product you want to promote
3. Copy the affiliate link of the product you want to promote
4. Create content for the product you are promoting. This can be on your website, WhatsApp, Facebook, etc.
5. Share your affiliate link
6. Start Promoting.

Wakanow Affiliate Program

Wakanow is one of Africa’s leading online travel consultancy companies, specializing in various travel services such as hotels, visa processing, holiday packages, and airport transfers.

Their area of specialty include; Hotels and accommodation, visa processing, holiday packages, airport transfers, and much more.

On Wakanow’s website, you can access top travel deals, get cheap hotels, and plan and book your domestic and international travel from the comfort of your home and everywhere you are.

Wakanow operates one of the best affiliate programs in Nigeria. As an affiliate on Wakanow, your job is to help them sell their travel deals and offers to their target audience using your personalized affiliate link.

Once a sale is made, Wakanow will pay you a commission for bringing business to them.

Being a Nigerian-based brand, Wakanow holds a reputable position in the travel industry, making it a profitable venture for affiliates seeking to monetize their efforts.

Shopify Affiliate Program

Shopify is a multinational e-commerce company based in Ottawa, Canada. Their program is available to all affiliate marketers worldwide, and it’s common among Nigerian affiliate marketers that focus on affiliate programs that allow them to earn dollars.

Shopify Affiliate Program offers you the opportunity to promote Shopify Subscription Plan to your audience and clients and get paid a commission for it.

You can earn up to $58 for each new user who signs up for Shopify Paid plan through your affiliate link. If you have a website, blog, or forum, this could be a great offer for you. 

Shopify’s affiliate program is also coordinated by Impact and there is a minimum payment threshold of $150 to get your first commission, follow the above link to get started.

Canva Affiliate

Canva is an Australian-based graphic design company and a free online tool used to design posters, flyers, logos, YouTube Thumbnails, Presentations, and anything around media graphics.

It is very popular among graphic designers, bloggers, publishers, and digital marketers.

Affiliates can earn a commission for each new user who signs up for a Canva Pro subscription through their referral link.

With a user-friendly interface and a range of design tools, Canva provides marketing resources like banners and links to help affiliates effectively promote their platform.

If you have a website or social media presence related to graphic design or creative tools, joining the Canva affiliate program can be a lucrative opportunity to monetize your platform and earn commissions for referring new users to Canva’s paid services.

Konga Affiliate Program

Just like Jumia, is another Nigerian online marketplace where Nigerians buy and sell a variety of products. Konga is currently one of the most visited e-commerce websites in Nigeria.

The website has 0ver 100,000 products; ranging from fashion, children’s toys, electronics, gadgets, kitchen appliances, phone accessories, etc.

Affiliates can leverage Konga’s strong brand presence to recommend products and earn commissions.

With frequent clearance sales, including the highly profitable Black Friday period, affiliates have ample earning potential. Joining the Konga Affiliate Network allows Nigerian affiliates to earn up to 10% commission per sale, with a monthly income potential of up to ₦20,000.

Joining the Konga affiliate program is very simple, you can proceed by;

1. Sign up to become a Konga affiliate
2. log in to your Konga affiliate account and select the product you want to promote
3. Copy the affiliate link of the product or products.
4. Create content surrounding the products on your website, blog, or social media account
5. Embed the product link on your created content

Amazon Affiliate Marketing

Amazon is an American giant technology company that specializes in e-commerce, cloud Computing, digital streaming, and artificial intelligence.

It is a free online affiliate marketing program that allows website owners and bloggers to earn commissions for successful sales made through their affiliate links.

They offer a dynamic commission package that can go up to 7% per sale. Considering their wide range of products and global presence, it’s hard not to be profitable dealing with them.

Although purchasing from Amazon can be challenging in Nigeria, their affiliate program doesn’t restrict your outreach – you make money from anyone that buys through your link worldwide.

Once anyone clicks on your affiliate link and buys any Amazon products you recommended on your website, you will be paid a commission from Amazon Affiliate Program.

Expertnaire Affiliate

Expertnaire is a high-paying Nigerian affiliate program founded by Toyin Omotoso. Considering its rapid growth in 2022, It is one of the best and hottest affiliate programs in Nigeria presently.

Before its emergence, a lot of people aspiring to be affiliate marketers in Nigeria didn’t know how to go about it – it was a sector owned by only bloggers and social media celebrities.

The program offers a 72IG course with teaches you how to make sales, and then are multiple purchasable courses on the platform which you can promote as an affiliate.

There are 2 ways you can register and become an affiliate on the Expertnaire platform. These are;

  1. Sign up as an ordinary affiliate with an annual subscription fee of N10,000.
  2. Register for the 72ig implementation program and get access to intense training on skills needed for succeeding in affiliate marketing in Nigeria.

Bluehost Affiliate marketing

Bluehost is a leading web hosting and domain registrar company based in the United States. And they have been around for more than a decade. 

The internet is filled with heap loads of income reports from affiliate bloggers who have thrown their weight behind the web hosting company as affiliates and have earned good paychecks from doing so.

Bluehost in the last 12 months has paid over $5 million in commission to its affiliate. That’s to tell you the potential for significant earnings promoting a platform like Bluehost.

To sign up for Bluehost Affiliate Program, visit the link above and click “Sign up”. You will be emailed your tracking link and other helpful info to get you started. 

WhoGoHost Affiliate Program

Whogohost prides itself as one of the biggest web hosting companies in Nigeria, and the West African region currently. 

As a trusted web solution company, Whogohost serves clients both within and outside the country, including renowned companies like GT Bank and Jumia.

Web hosting packages are one of the easiest products to sell because more brands are taking their business online.

As an affiliate on the platform, your job is to promote their domain name registration service as well as web hosting packages to prospective buyers using your personalized link

By joining their affiliate program, you can earn generous commissions of up to 15% on all sales generated through your affiliate link. Additionally, Whogohost rewards you with ₦500 upon signing up, further enhancing your earning potential.

Semrush Affiliate Program

Semrush is an American-based Premium Online Solution for SEO, PPC, Content, Social Media, and Competitive research. Semrush is very popular among digital marketers, bloggers, and Content Creators. 

Semrush Affiliate Program allows you to promote the Semrush Premium package to your audience and clients and earn a commission for it.

You can earn up to $200 for every new user or customer who purchases the Semrush Premium package through your affiliate link.

It has Free-Trial period and a Premium package. Even if the new user signs up for the Free-Trial period through your affiliate link, you can still earn up to $10 for that. 

To join Semrush Affiliate Program for free, visit the link above.


In conclusion, affiliate marketing presents a great opportunity for you to actually earn money passively online and generate extra income stream.

While Nigerian affiliate marketing shines with opportunities, there`s still challenges that requires your strategic calculations, patience and resilience.

Your main focus shouldn’t be just marketing your affiliate links/product, but creating value for your customers then the sales will take place seamlessly.

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And if you want a more personalized guide  on how to succeed as an affiliate marketer in Nigeria, feel free to connect with me below.

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